In the recognizable setting of the Sava Center, yesterday the company MPC Properties held its conference MPC Echo, gathering experts, partners, and members of the business community to explore how technology, design, sustainability, and new experiences are shaping the commercial spaces of tomorrow.
The event began in a innovative way: an AI moderator opened the conference, demonstrating the potential of artificial intelligence in communication and event organization. After that, Ady Mor-Biran, Director of Microsoft Garage for India, the Middle East, and Africa, took the stage. Through inspiring examples, she demonstrated how AI is transforming the world of real estate – redesigning the way buildings are conceived, simplifying communication between agents and tenants, optimizing management for owners, and enhancing the overall experience of every space user. Ady spoke about the transformative role of AI technologies across industries: from healthcare and manufacturing to finance, education, and public services. As highlighted and supported by concrete examples, artificial intelligence not only changes the tools we use, but also the way we think, plan, and create, laying the foundations for the future of business.
The program continued with two inspiring presentations:
Jovana Cvetković, Director of Development, Technical Operations and Innovations at MPC, and Harry Vroeman, Director at TTDesign from the Netherlands, presented the reconstruction project of parts of UŠĆE Shopping Center, which redifiened it into the vibrant “living room of Belgrade”—an open, experience-oriented destination that brings together shopping, entertainment, work, and community. With a implementation of new biophilic design, expanded F&B zones, a children’s cluster, and stronger connections to the city and the river, the project by MPC Properties and Atterbury, redefines retail as a flexible, sustainable space for gathering, relaxing, and connecting people.
Bojan Jevremović, Office Leasing Director at MPC, and Saša Popović, Co-Founder & CEO of Vega IT, highlighted—through an analysis of the office market in Novi Sad—the potential of the city as a growing business hub that is increasingly attractive to both domestic and international investors. On this occasion, Bojan also presented Elleven, an A-class office building in Novi Sad that applies the latest global real estate development practices, enhancing its surroundings and fostering a dynamic community of innovators.
A panel discussion, moderated by Klaus Striebich, independent consultant at RaRE Advice, featured four panelists from various industries: Pınar Yalçınkaya, CEO of MPC Properties; Christof Papousek, CFO of Constantin Film and Cineplexx Group; Gabor Tamas, Retail Managing Director at Bravogroup Holding; and Tijana Radulović, Head of HR at United Cloud. The discussion focused on experiences in retail and office spaces, as well as on how user needs are changing—and how design, flexibility, and technology influence the success of business environments.
The inspiring day concluded with a cocktail reception in an informal atmosphere, encouraging the exchange of ideas and contacts among participants who are jointly shaping the future of space and business.
“Through events like this, we are building a community that shares the same values—innovation, sustainability, and responsibility toward the spaces we create. Our vision is not only to develop and manage buildings but to create spaces that connect people, technology, and nature,” said Pınar Yalçınkaya, CEO of MPC Properties.
Source: MPC Properties
