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Video Game Industry to Rally 250 Million Players to Protect the Planet
Some of the biggest names in mobile gaming today – with a combined active user base of 250 million players – unveiled a series of environmental activations they will be integrating into live games such as Subway Surfers, Angry Birds…
This App Plants Trees When People Make Lower-Carbon Choices
Ant Forest is a mobile game that has become China’s largest private sector tree-planting scheme. The game has funded the planting of more than 120 million trees, covering more than 100,000 hectares. The project has contributed to China becoming the…
Innovative Program Connects Donors and Tree-Planting Groups
In 2018, the United Nations (UN) declared 2021-2030 as the UN Decade on Ecosystem Restoration in an effort to reverse centuries of damage to forests, wetlands and other ecosystems. The following year, as if to dramatize the urgency, fires swept through…
Harnessing Tech to Employ Last-Mile Tree Planters in a COVID-19 World
The year 2020 started with such optimism and hope for nature-based solutions and environmental sustainability. Environmental, social and governance investments were high on the agenda at Davos; the World Economic Forum launched the 1 Trillion Trees campaign, backed by Salesforce; BlackRock’s CEO…
Pakistan’s ‘Green Stimulus’ Scheme Is a Win-Win for the Environment and the Unemployed
Pakistan’s government are offering labourers, who are out of work due to the coronavirus lockdown, a chance to earn money by planting trees. The project is part of Pakistan’s existing initiative to plant billions of trees to counter the effects…
Initiative in Indjija
Life in a local community can be much better if it fosters a collective spirit and turns criticism into action, as eight students from Indjija demonstrated by founding the Association Indjijativa. For a year and a half, they roused dormant…
Kenyan Women Fight Invasive Species by Planting Indigenous Trees
When Zipporah Matumbi was growing up, she loved the way the forest in her village in East Kenya had a dense canopy. As an adult, she noticed that with extensive logging, the forest was disappearing. So she gathered a group…