Photo: Lidl

Until now, as part of Lidl’s pilot project, Recycling – because one good turn deserves another, in Novi Sad and Niš, consumers have had the opportunity to donate 5 dinars to the Be Humane foundation for every returned Lidl PET and ALU packaging, and from now on they can also provide a voucher that reduces their bills in the amount of 5 dinars for each returned packaging. In addition, two more new recycling machines were installed in stores in Belgrade.

As part of the expansion of Lidl’s ecological and humanitarian project, in addition to consumers in Novi Sad and Niš, from the end of September, Belgrade residents can also recycle at Vidikovac at Kneza Višeslava Street 61V and in Borča, at Bratstva i Jedinstva 2D.

The project, Recycling – because one good turn deserves another, has not yet been applied to all stores in Serbia. Still, the pilot phase in which the project is located has shown experience and solutions from Germany and other European Union countries can greatly contribute to a faster and more efficient introduction of the circular economy model to the Serbian market.


How to use recycling machines?

Using the devices, which consumers will notice at the entrance to one of the five stores where they are installed, is very simple — it is necessary to insert into them PET packaging with a volume of 0.2 to 0.3 liters or cans of alcoholic and non-alcoholic beverages purchased in Lidl stores, one by one.

When all the packaging has been inserted, you need to click on the button on the screen and choose whether you want to download the voucher or donate. For the packaging to be accepted, besides having a visible barcode, it is necessary to be empty and without damage. Packaging made of cardboard, glass, milk and non-aluminum cans will not be accepted.

The Project: Recycling – because one good turn deserves another was created intending to test citizens’ readiness for today’s environmental challenges and grew out of Lidl’s global strategy REset Plastic, which seeks to involve and educate consumers through various initiatives.


Read the story in the new issue of the Energy portal Magazine CIRCULAR ECONOMY